Market Analysis may be defined as the assembly of sales data by given segments (geographic, sectors or other categories) to understand the structure of your industry as a whole, its trends and the competition. A thorough analysis includes data on production and manufacturing, pricing criteria, marketing and sales activities, distribution methods.

What we do and how

We provide Market Analysis services on international basis within B2B markets in a variety of segments in the energy, environment, infrastructure and industry sectors.

We responds to queries that are often associated to the perspectives of a new investment. We focus on the evaluation of opportunities and risks that lay underneath an existing or new business.

Objectives

The goal of Market Analysis is to provide accurate information in order to reduce the uncertainty in decision making. To this end, we approach the work with quantitative assessment methods, in order to evaluate a customer dimension which requires a better appraisal.

Our Approach

The way we approach market analysis assignments typically involves the following stages:

• Definition of a tentative supply chain model
• Identification of critical elements (entry barriers, technology, permits, qualifications, etc.)
• Analysis of the business model of key players
• Tentative quantitative assessment (volumes and values)
• Brainstorming on research design
• Gathering of information and data
• Preliminary analysis and interpretation of findings
• Interviews with market players (suppliers, distributors, buyers)
• Review of findings and deeper data gathering
• Interpretation of findings and final report.