Our customer is an Indian company that manufactures a wide range of heating solutions which include heating and tracing cables for domestic and industrial applications, heating jackets, insulation pads and drum heaters.
The company’s products are of good quality and are sold at very competitive prices, as some reputed manufacturers from Europe have been sourcing their products from the company for some years.
The company asked us to help develop sales in the Italian market.
We have studied the company’s products and identified their main applications.
Subsequently, we built a large list of potential customers and distributors, subdivided by category and market segment.
We then contacted a large sample of such identified prospects in order to assess their needs and their interest to purchase the company’s products.
The entertainments with the identified prospects enabled us to identify the most promising market segments to be approached to start the penetration in the market.